What if we sold square dancing instead of square dance lessons?  What if new people could start any time they choose, instead of waiting for the next class to begin?  No experience required, take three different beginner dances in any order, new people and their friends can join at any time.  You're selling dancing instead of lessons.  Experienced and inexperienced are all welcome!  You always have an available product.  Now that's a HUGE advantage!

Square dancing is a well kept secret from new customers.  Beginner classes usually start only once a year.  By the 3rd or 4th week of class, it's too late to accept new people.  Most of the year, we offer no product to the public.

In the good old days, it was easy to start a beginner class.  Just print a few flyers and announce the class at your dances.  You could count on having a nice-sized class every year.  Times have changed.  Nowadays it's hard to get enough people for a class and it's becoming harder each year.

Why not drastically expand our selling opportunities with the new Square Dance ABC Marketing Engine?  You already know what a "one-nighter" or "square dance party" is.  One-nighters are well suited for new dancers.  It's easy to convince people to try square dancing one time.  Most people who try it, like it.  Square Dance ABC is a series of three different one-nighters.  Call the "A" one-nighter this week, call the "B" one-nighter next week, call the "C" one-nighter the third week, then begin again with the "A" one-nighter on the fourth week.  Keep it running for several weeks, continuously adding new people.

Upon completing all three one-nighters (in any order), people have attended three separate fun dances but they have also learned 22 square dance calls.  They can attend your "ABC" dances using these calls.  Square Dance ABC can be used continuously as stand alone dances or it can be used to build up people for a class.  Why not do both?  Keep running the ABC dances for occasional dancers and start regular classes for those ABC dancers who inquire about where to go from there.

The next time someone hires you for a one-nighter, use Square Dance ABC!  Tell the person who hired you for the one-nighter that you actually have THREE different shows you can do.  With Square Dance ABC, each one-nighter becomes the chance to get hired back two more times!

We're starting a focus group to develop and publish a booklet about "How to build your own Square Dance ABC program." We need experimenters to try it and report what works.  We will collect and publish good Square Dance ABC choreography.  Three square dance record companies have already pledged to produce singing calls featuring Square Dance ABC figures.  We will publish a directory of clubs and callers worldwide who offer Square Dance ABC and a website will be available for publicity, hints, techniques, resources, and links.  Working and sharing together, we will help each other bring new people into square dancing through Square Dance ABC.

We will also explore variations such as teaching Square Dance ABC in one weekend, using it in schools or city recreation departments, etc.  It's time to rethink the old ways.  We live in an "instant gratification" society.  Market research shows square dancing has a strong positive image.  Let's use new methods to package and deliver square dancing to today's busy society in a form they can readily accept.

If you have any questions or comments, send them in!  Chances are good that someone else has the same question.  Working together, we'll make this project as easy as A-B-C!of opportunity for Fun, Fitness and Friends!

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Individual A, B, and C dances include these calls: